CarEdge is the father-and-son team of Ray and Zach Shefska, helping drivers buy cars without getting taken for a ride. We led creative strategy and production on the videos that bring their advice to millions of buyers.
SponsorRadar, October 2026; CarEdge press page, October 2026.
The brief
Make insider advice feel like a friend's.
Ray Shefska spent 43 years inside car dealerships. With his son Zach, he started CarEdge to put that knowledge on the buyer's side: market updates, negotiation tips and tools like CarEdge Concierge.
The challenge was to keep a fast-moving, data-heavy topic watchable — long-form market updates on YouTube, quick tips for the feed, and promos for the products — without losing the warmth of a father and son talking straight.
Simplify car buying. Empower customers. Drive change.
CarEdge
What we did
Strategy and production, one team
From the series idea to the clip that stops the scroll.
01
Creative strategy
Shaped recurring formats like the Cars Dealers Can't Sell market updates, plus short tips and product promos built for each platform.
Series formats
Social strategy
Product storytelling
02
Production
Produced on-camera content with Ray and Zach, from YouTube episodes to vertical tips and podcast artwork.
YouTube episodes
Vertical video
Thumbnails and artwork
The work
Market updates and money-saving tips.
Click a video to play it here. The vertical cuts play on their own; tap the speaker for sound.
Zach and Ray Shefska
CarEdge Concierge
CarEdge Live
Case study · CarEdge
Redan
Punta Mita
MAEDYN by Jennifer Fisher
Etsy — Meet the Sellers