01
Creative strategy
Found the stories worth telling across the portfolio and shaped each one for its platform — long-form features for YouTube, vertical cuts for Instagram and TikTok.
- Story development
- Series formats
- Platform planning
← All work
Case study · GOLF.com and 8AM Golf
Golf's biggest stories, shot for every screen.
As creative strategy and production director — and behind the camera as videographer and editor — we made features and vertical films for GOLF.com, GOLF Magazine and the wider 8AM Golf family.
01Creative strategy
02Production direction
03Videography
04Editing
Travel story
Aerial reveal
Course film
Golden hour
120M+Monthly touch points across the GOLF brand
825K@golf_com followers on Instagram
1.2MGOLF Magazine print rate base
9Brands in the 8AM Golf portfolio
GOLF media kit; Instagram, October 2026; NGF company profile of 8AM Golf.
The brief
One story engine for a family of golf brands.
GOLF is the media arm of 8AM Golf, a group that spans course design, club fitting, equipment and entertainment. The opportunity was to tell stories that serve the audience and the whole family at once.
So the features moved across the portfolio: Jack Nicklaus' Muirfield Village renovation, the celebrity-filled 8AM Invitational, Adam Scott inside the Miura factory, and IMG Academy's golf program — each cut long for YouTube and short for the feed.
GOLFNicklaus CompaniesMiuraTrue SpecFairway JockeyClub ConexChirpT-Squared Social3's
Highlighted: brands featured in this work.
What we did
From the pitch to the final cut
Strategy and camera in the same hands, so the idea in the room is the one on screen.
02
Production direction
Led shoots from tournament weeks to factory floors, managing talent, access and crews so the camera was always in the right place.
- Shoot direction
- Talent and access
- Event coverage
03
Videography and editing
Shot and cut the work: aerials, course films and behind-the-scenes access, edited into features and sound-on-or-off vertical films.
- Cinematography
- Aerials
- Editing
The features
Inside the ropes, inside the factory.
Click any feature to play it here.
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RedanGot a story in golf? Let's shoot it.
Clubs, courses, brands and events — we'll find the angle, run the shoot and cut it for every screen your audience is on.