Jennifer Fisher's food and lifestyle following had outgrown her jewelry brand's feed. We gave it its own destination: MAEDYN — a site, a shop, a membership and a steady stream of content to fill them.
01Site design02Affiliate store03Membership platform04Photo and video production
Food photographyPortraits
1M+Combined Instagram audience across the brand, MAEDYN and Jennifer herself
892K@jenniferfisherjewelry — the jewelry brand
102K@maedyn — food and lifestyle
59K@jenniferfisher — Jennifer's personal account
Instagram followers as of October 2026.
The brief
An audience that already loved her, looking for more.
Jennifer Fisher built a 20-year jewelry brand with stores in New York and Los Angeles. Along the way her kitchen, her wardrobe and her anti-inflammatory approach to food became content people came back for.
MAEDYN — first known as Jennifer Fisher Kitchen — turns that into its own brand: recipes, fashion picks, "what's in my bag" videos and her cookbook, Trust Your Gut. Our job was to give it a home that felt as considered as the jewelry, and a way to turn followers into shoppers and members.
Jennifer Fisher's world told in full.
The line that leads MAEDYN.com
What we did
One platform, four jobs
Strategy, design and production under one roof, so every piece of content had somewhere to live and a next step for the viewer.
01
Site design
An editorial site built around four doors — Watch, Cookbook, Shop and About — with video up front and Jennifer's voice in every headline.
Brand and art direction
Web design
Content architecture
02
Affiliate store
Shoppable picks woven into the content, from pantry staples to footwear, so a recipe or outfit video ends in a product page — and revenue for the brand.
ShopMy affiliate setup
Product curation
Shoppable content
03
Membership platform
Member accounts and wishlists give fans a reason to sign in, save what they love and come back — turning casual viewers into a community the brand can reach directly.
Member login
Wishlists
Community funnel
04
Photo and video production
Recipe films, styling videos, food photography and portraits — a library big enough to keep the site, the shop and three Instagram accounts fed.
Recipe and lifestyle video
Food photography
Portraits
The films
Content made to stop the scroll.
A walkthrough of the site and a few of the recipe films we produced. Tap the speaker to turn on sound.
Food photography
Portraits
Case study · MAEDYN by Jennifer Fisher
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