Miura makes some of the most coveted irons in golf, one at a time, in a family factory in Himeji, Japan. We led creative strategy and production on films that let that craft speak for itself.
1957The year Katsuhiro Miura began hand-forging irons
172K@miuragolf followers on Instagram
0Mass-produced clubs — every one is made by hand
5Films across YouTube, the site and social
Miura Golf and First Call Golf, October 2026; Instagram, October 2026.
The brief
Make people feel the weight of the craft.
Miura is a family business: Katsuhiro Miura started forging in 1957, and his sons now lead the factory in Himeji. Part of the 8AM Golf family, the brand has a cult following among tour players and serious golfers — and collaborations with names like Stephen Curry.
The challenge was to turn something you have to hold to understand into something you can feel through a screen: the forging, the hands, the players who trust it. The films had to look as considered as the clubs.
Each club is individually handcrafted and will never be mass-produced.
Miura Golf
What we did
Strategy and production, one team
The same people deciding what to say and making sure it looks right on screen.
01
Creative strategy
Built the story around the craft and the people who play it: a brand film, a tour-player factory visit, and short cuts made for the feed.
Brand storytelling
Film concepts
Channel plan
02
Production
Produced the shoots from the range to the desert, plus the Adam Scott factory film — then delivered long-form, site and vertical edits.
Shoot production
Talent coordination
Edits for every platform
The films
The craft, up close.
Click a film to play it here.
Miura GolfBrand filmAdam Scott visits the Miura factoryTour feature
Product
Case study · Miura Golf
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