Redan is Jon Buscemi's invitation-only golf club and fashion house: Italian-made apparel, rare course access and members' events. We made the video, photography and marketing materials that set its tone.
8+Partner brands, from Tiffany & Co. to FootJoy and Bettinardi
100%Italian-made apparel collection
5Films and cuts, plus product and event photography
Redan, 8AM Golf and Hypebeast, October 2026.
The brief
Make exclusivity feel inviting.
Designer Jon Buscemi built Redan for golfers who care about the details: a members' app for tee times and travel, events at some of the game's most coveted courses, and apparel made in the Italian factories he has worked with for decades. It sits in the 8AM Golf family.
The content had to do two jobs at once: show members what they're part of, and make everyone else want an invitation. That meant quiet, cinematic film, close product photography and materials with the restraint of a fashion house.
Golf's first true fashion house.
8AM Golf, on Redan
What we did
Film, photo and print, one look
Every piece built to feel like the club itself.
01
Video
Aerial course films, brand loops and vertical cuts for members' channels and social.
Brand films
Aerials
Social cuts
02
Photo
Product and event photography for the apparel, accessories and members' outings.
Product
Events
Lifestyle
03
Marketing material
Branded pieces for events and launches, from signage to digital assets, all in the Redan look.
Event signage
Launch assets
Brand application
The work
Quiet, cinematic, unmistakably Redan.
The films play on their own; tap the speaker for sound.
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