Subpar is GOLF's podcast and video show with former PGA Tour pro Colt Knost and Drew Stoltz: tour pros, celebrities and loose, funny conversation. We helped shape the brand, produce the content and plan how it launched.
2020Launched in February, with Jon Rahm as the first guest
335KDownloads a month on average, as reported by GOLF.com
340+Episodes across audio and YouTube
4.7★From 2,400+ ratings on Apple Podcasts, Spotify and Podchaser
GOLF.com; Rephonic and Podnews, October 2026.
The brief
Turn a great hang into a show people follow.
Colt "Big Gravy" Knost and Drew "Sleezy" Stoltz grew up playing golf around Dallas–Fort Worth and already had a following on PGA Tour Radio. GOLF wanted a show that captured that chemistry: unscripted, funny, and close to the players.
The work was to give that energy a look and a plan: an identity that worked from podcast artwork to merch, on-camera production in a Scottsdale studio, and a launch that put the first episodes in front of golf fans on every platform.
Get amongst it.
The show's catchphrase
What we did
Brand, production and launch, one team
From the logo on the hat to the clip in your feed.
01
Branding
A show identity with personality: the Subpar mark, artwork and a look that carries across podcast feeds, YouTube and merch.
Logo and identity
Show artwork
Merch-ready
02
Production
On-camera episodes, host photo shoots and on-course content, cut for full-length YouTube and short social clips.
Video episodes
Photo shoots
Social clips
03
Launch strategy
A rollout plan for audio, YouTube and social, built around big guests and moments golf fans already talk about.
Channel plan
Guest moments
Content calendar
The episodes
Tour pros, celebrities and a lot of laughs.
Click an episode to play it here.
Jason Kelce takes Travis Kelce's crownCelebrity long driveHistory predicts the winning score at OakmontU.S. OpenBest of Subpar: Jon RahmThe first guest
Colt Knost and Drew Stoltz
Host portraits
Case study · GOLF's Subpar
CarEdge
Redan
Punta Mita
MAEDYN by Jennifer Fisher